100% Optical Exhibition stand
Industry: Optical Retail
Group Size: 11,000
Location: London, United Kingdom
Brief: Develop a creative concept to represent the brand at one of the biggest trade shows in the industry
Event Overview:
This marked the third consecutive year our client exhibited at 100% Optical, representing a significant investment. Our role was to consolidate test-and-learn insights and provide strategic recommendations for their future presence at the event.
Key objectives included positioning our client as a global leader in eyecare and contact lenses while delivering engaging learning experiences for eye care professionals, business owners, and industry leaders to strengthen reputation and relationships.
The execution was meticulously planned from concept to physical build, resulting in a bold, bright, and impactful presence at the event.
We supported on the following aspects:
- Created and built layout and design that embodied the campaign’s target messaging
- Allowed attendees to network within the space with carefully thought out zones.
- Encouraged footfall with creative concepts to help drive engagement
