Floristry Perfume Masterclass

Event Overview:

We were tasked with streaming a ‘floristry perfume masterclass’ from the brand’s flagship store on New Bond Street. The event introduced a new perfume range created by the the brand’s first female perfumer Mathilde Laurent

We supported on the following aspects:

• Creating an experience that was seamless, engaging and most importantly highlighted the beauty and luxury of the brand, as well as the perfume
• Executing the hand delivery of a gift box to the virtual attendees that included everything they needed to make a beautiful floral necklace as well as rose tea for guests to enjoy during the experience and samples of the new fragrance
• Securing award-winning florist Lucy Vail, known for her theatrical flair and high-impact installations
• Filming Lucy and the Cartier representative through two multi-angled camera shots so that the audience could clearly watch the step-by-step process to create their flower arrangement, whilst also allowing for live interaction between the audience and the host