About
DMC Advantage
DMC Advantage is a sales and marketing representation company for DMCs to the UK conference and incentive market, specializing in connecting travel planners and event organisers with top-notch DMCs around the globe. The company acts as a bridge, offering a portfolio of highly curated and reputable DMCs to ensure seamless and memorable travel experiences. Their process involves understanding the unique needs of their clients, recommending the best DMC partners, and facilitating smooth communication and project execution. DMC Advantage prides itself on their deep industry knowledge and their commitment to providing exceptional services.
Cathy Joyce
Sales Director at DMC Advantage
Q&A
What makes you stand out from other DMC representation companies?
What sets DMC Advantage apart is our unwavering dedication to quality and personalized service. We meticulously select our DMC partners based on stringent criteria, ensuring that our clients only work with the best in the industry. Our team consists of seasoned travel and event professionals who possess extensive destination knowledge and industry insights. We offer a personalized approach, taking the time to understand our clients’ specific needs and matching them with the ideal DMC partner. Additionally, our commitment to sustainability and ethical business practices ensures that we promote responsible and sustainable tourism.
What will be the top 3 hottest destinations for 2025/2026?
Predicting travel trends involves understanding emerging preferences and market shifts. For 2025/2026, we anticipate the following destinations to be particularly popular:
Greece
Greece is emerging as a top destination for meetings and incentives thanks to significant developments in its MICE sector. Recent investments have modernized venues and expanded infrastructure, enhancing Greece’s visibility in the events market. Cities like Athens and Thessaloniki now boast state-of-the-art conference facilities and luxurious accommodation. Coupled with the country’s rich cultural heritage and beautiful landscapes, these make Greece a compelling choice for corporate gatherings.
Asia
Asia is back in fashion as a premier destination for meetings and incentives following the easing of pandemic restrictions. The region’s vibrant cities, such as Singapore, Bangkok, and Tokyo, offer world-class facilities and exceptional service. Asia’s diverse cultural experiences, coupled with its efficient transport networks and modern infrastructure, provide an attractive and dynamic setting for international events. The region’s economic growth and strategic location further bolster its appeal for business travelers.
Scandinavia
Scandinavian countries are gaining traction due to their favorable economic conditions and high-quality event facilities. Currency fluctuations have made these destinations more cost-effective, allowing for richer experiences on the ground. They offer stunning natural landscapes, eco-friendly practices, and sophisticated venues, such as Oslo’s Spektrum and Stockholm’s Waterfront Congress Centre. Scandinavia’s emphasis on sustainability and modern amenities makes it an appealing choice for meetings and incentives.
How is sustainability reflected in your work?
At DMC Advantage, we prioritize working with DMCs that implement eco-friendly practices and promote sustainable tourism. Our partners are encouraged to reduce their environmental footprint, support local communities, and preserve cultural heritage. Internally, we adopt sustainable practices in our daily operations and advocate for responsible travel among our clients. By championing sustainability, we aim to create positive impacts on the destinations we represent and contribute to the global effort of sustainable development.
Why do you enjoy working with Pure?
Our favourite aspect of working with Pure is the collaborative spirit and shared vision of excellence in the events industry. Pure’s commitment to innovation, quality, and sustainability aligns perfectly with our values. The synergy between our team, and DMC partners fosters creativity and ensures we deliver exceptional event experiences for our clients worldwide. We strive to push the boundaries of what’s possible in travel and create unforgettable experiences for our clients.
Interested in organising a corporate trip to one of DMC Advantage’s destinations? Get in touch with us.
