
Alice Davies is celebrating 2 years at Pure! Joining as an Event Assistant in March 2023, then being promoted to Event Coordinator in September 2023, she is now taking the next step by becoming Pure’s fist Senior Event Coordinator. Congratulations, Alice!
Q&A With Alice
How many events and proposals have you worked on at Pure?
I have worked on over 100 events at Pure so far! And I would say I have done just as many proposals.
What has been your favourite event to work on?
I have worked on a repeat winter incentive experience in Switzerland for one of our clients in the financial services sector for two years in a row now. I would say that has been my favourite.
What do you like most about your job at Pure?
I love the day to day variety. Pure has such a broad portfolio of clients and events, from conferences through roundtables to incentives, I also hugely appreciate the incredible team we have at Pure, and the industry as a whole. The amazing places/venues we get to experience are a great bonus as well!
What have been your top 3 achievements at Pure?
- Leading on the delivery of 3 ski winter incentives to Switzerland for 2 of our clients
- Organising a 750-person summer party at the Hurlingham Club
- Running a 12-location conference roadshow from pitch, through onsite, to reconciliation – this was a true full-circle experience for me!
What was the biggest challenge you’ve faced and how did you overcome it?
I would say the biggest challenge I have faced has been time management. In my 2 years at Pure, I have learned to prioritise tasks and handle working on multiple projects at once. I have also learned to work as part of a team and build on the expertise of different members to optimise the way we work as a whole.
How would you like to grow in the events industry going forward?
I would like to continue to challenge myself by taking the lead on bigger projects or larger supporting roles for some of our big events. I am also working to build my knowledge on incentive travel by networking within the industry. I find this really helps me stay on top of current and upcoming trends, destinations and suppliers, and allows me to provide the best services and advice to our clients. Looking forward I aim to deepen my existing client relationships, and build new ones. I also want to learn more about delivering sustainable event solutions, as this is something I am passionate about and am currently working on as part of the Pure Sustainability Team. To find out about what we are doing, check out our sustainability page here.

Alice Davies
Senior Event Coordinator
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