Disney Incentive
Industry: Management Consultancy
Group Size: 2,000
Location: Paris, France
Brief: To create a spell-binding experience for 2,000 people at a location with sustainability as a focus
Event Overview:
We curated a unique weekend incentive for our client’s employees, their partners and children. We negotiated approximately £300K off the initial cost of the proposition, and provided accommodation across 2 hotels for the group. We created an extraordinary Friday evening experience which culminated in a privatisation of Disneyland Paris for our client and included lighting up the Disney castle in their brand colors. We started Saturday with team-building activities and finished with a spectacular gala dinner for 1,700 people followed by an exceptional band and DJ until the early hours. All of this was done placing a firm emphasis on sustainability, and being mindful of our client’s and suppliers’ carbon footprints.
We supported on the following aspects:
- Building and creating content for the registration website
- Designing the event app and driving the communications campaign
- All delegate and travel management, chartering Eurostar trains, booking individual seat reservations
- Rooming lists and onsite execution of the event
- Creative design of the entire experience
- The overall creative ‘red thread’ of the event to ensure that key messages and objectives for the company were met
- All production elements of the event such as designing an outdoor terrace at the Disney Events Arena and executing ‘the show’ during the evening
![Incentive](https://www.purecommsgroup.com/wp-content/uploads/3-1-768x576.png)
![Incentive](https://www.purecommsgroup.com/wp-content/uploads/2-2-768x576.png)
![Incentive](https://www.purecommsgroup.com/wp-content/uploads/1-2-768x576.png)
![Incentive](https://www.purecommsgroup.com/wp-content/uploads/Untitled-design-2-768x576.png)